Once upon a time…

Stories are about connection – Through stories we share meaning and purpose

Stories are how we think – They are how we make meaning out of life. Narrative structure is familiar, predictable, and comforting

Stories are wired to our imagination – They create genuine emotions. We become participants in the narrative

If your objective is to communicate a message; then send a memo or give a talk.

If you aim is to convince someone intellectually; then build a business case and give a presentation.

But if you’re trying to engage people and motivate them to action; tell a story!

Storytelling